Copywriting is the use of words to promote a person, business, opinion, or idea, with the ultimate intention of having the reader take some form of action. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. The main purpose of writing such marketing copy, or promotional text, is to persuade the listener or reader to act - to buy a product or subscribe to a certain viewpoint, for instance. Alternatively, a copywrite might also be intended to dissuade a reader from an action. Copywriting can include body copy, slogans, headlines, direct mail pieces, taglines, lyrics, World Wide Web and Internet content, televisoin or radio commercial scripts, press releases, white papers, and other written material incorporated into advertising media. Copywriters can also contribute words and ideas into print ads, mail-order catalogs, billboards, commercials, brochures, postcards, online sites, e-mail, letters, and other advertising media. On websites, copywriting may also refer to the methods of writing and wording used to achieve higher rankings in search engines marketing.
Copywriters versus Technical Writers?
Copywriters are similar to technical writers, and the careers may overlap. Broadly speaking, however, technical writing is dedicated to informing readers rather than persuading them. For example, a copywriter writes a compelling article to sell a car, while a technical writer writes a manual explaining how to use the car.
BlueGlobe International and Copywriting
Our company has developed a large database of reliable copywriters, all working as part of the Creative BlueGlobe Team (CBT). Copywriters of the CBT are selected carefully and must meet several requirements:
- Minimum of 2 years provable experience
- Two (or more) references for previous copywriting projects
- Copywrite only in their native language
- Possess working copywrite experience for texts they copywrite
- Appropriately qualified in their respective technical areas
- Share ultimate responsibility for your copywriting project
Therefore, whether your goal is to increase sales, create text for a new website, or promote a candidate, you’ll need compelling ideas designed to capture the public's attention. The CBT of BlueGlobe International is motivated, talented, and experienced, eager to assist with your copywriting.
Why BlueGlobe International?
- Offering 100's of Major Languages worldwide
- All Specialized Fields
- Extremely Competitive Rates
- Always Quality-Conscious
- Highest Market Level of Customer Care
- Fastest Growing Translation Agency in the world
- Hundreds of Language Service Professionals on staff
- Available 24 hours daily, 7 days a week
And the costs?
For a full quote, click here and complete the online form.
Have questions? Contact BlueGlobe anytime at:
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